Why Does Culture Matter?
The question is not whether our organization has a culture the question is whether our culture has evolved by chance or because we have been intentional in developing it (more on business culture HERE).
If our goal is to have a healthy and thriving team, culture becomes a key component of caring for the organization. If we can identify, build and staff around a culture that enhances our values then our combined efforts will have greater focus and potency.
The development of a culture becomes, through the process, a component of attracting, caring for and retaining good team members. In short, take care of the culture because the culture is what cares for our people.
If we care for our people, our team members will be enabled and energized to care for our customers. In service based companies, our people on the ground and in the field are the ones who have the bulk of the hands on interaction with our customers. Team members that are cared for will care about the team and will do work that communicates care on through to our clientele.
Caring for our culture is one of the most effective things we can do as leaders because the culture is what takes care of our team member who in turn are the ones caring for our clients. Our culture is unique and our people are unique so the culture is always evolving as we develop. The end goal is the same, create positive customer experiences so that our combined efforts create value that people will gladly pay for.
All companies need dollars in order to function at every level, but we often forget that at the end of the line those dollars come from people (customers) that care. People that care come from people that are cared for (our team members). Therefore being intentional about caring is one of the most profitable areas we can focus our efforts.
Culture is not a unicorn.
Culture is a gold mine.
Let us help you identify and enhance your culture, contact MIZDOTBIZ today.
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Thoughts on personal and professional development.
Jon Isaacson, The Intentional Restorer, is a contractor, author, and host of The DYOJO Podcast. The goal of The DYOJO is to help growth-minded restoration professionals shorten their DANG learning curve for personal and professional development. You can watch The DYOJO Podcast on YouTube on Thursdays or listen on your favorite podcast platform.