Ghostwriting is a means of enabling you to publish content in your name while having someone else assist you with composing and publishing the items you plan to feature. There are three main means by which we can assist you with ghost writing content and helping you achieve your objectives.
Ghostwriting helps extend your branding
Some entrepreneurs will reach out to a ghostwriting to generate regular content that helps them promote their brand. Common tools in this endeavor include:
Ghostwriting for professional blogs
Professional blogs are low cost and have a high potential return on investment. A well written blog post allows you to create content targeted at highlighting aspects of your products and services as well as highlighting the unique value you bring to the market. Skilled ghostwriters understand the means of writing content that will track online (please the robots) while keeping the attention of readers (attract the humans). If you have written in the past, ghost writers will learn to mirror your style so that the content maintains your voice throughout the partnership.
Ghostwriting for social media platforms
While most entrepreneurs utilize social media platforms, it is still surprising how many don’t utilize them to optimize their efforts to build brand awareness. If you are doing the work to self publish professional blog posts, test the content by posting these posts (in part or in whole) to your social media platforms. A ghostwriter can assist you to format the content for the audiences you are targeting. For example:
All of these platforms pair well with short videos that highlight your writing and can be a good way to test whether your content tracks with your audience. If you have a consistent following on social media, signifying that you are creating content that provides interest and/or value with your intended audience, you will want to explore the next evolution in published content, external publications.
Ghost writing for published articles
As you develop your content, you will want to submit articles to relevant publications that:
It is common for entrepreneurs to utilize skilled ghostwriters to help them create and submit content in this manner. If you have been putting in the work to create consistently high value blog posts these can become the foundation from which you begin the process of publishing outside of your own platforms. There are a variety of websites that allow you to submit content in a variety of means, including pitches, email submissions, web portals, etc. A skilled ghost writer can help you navigate this process.
Will ghost writing work for you?
There are three levels of partnership with a ghostwriter:
As noted above, a skilled ghostwriter understands how to create content that will help you enhance placement online while maintaining the interest of a person reading your article. Simple things such as helping you narrow down the topic you are presenting, targeting keywords that are relevant to your content, and developing a finished product that flows are key to an article that will be optimized for your purposes. If you have written in the past, you will want your ghostwriter to maintain your style and voice so that your content maintains synergy with your total offerings.
Contact THE DYOJO to discuss ghostwriting services for your next project
There are things in business that boggle the mind as to how anyone could think this or that was a good idea, discussions that are often opinion based with the benefit of hindsight to judge the offending parties. One area that is very confusing is that there are business entities who are under utilizing the internet as a resource for their services and products. How is it that there are still churches and organizations with similar outreach based emphasis that do not have a website? There is no phone book, so if people want to find you they are going to the internet – it’s been this way for many years now. So, what are the barriers for these service groups to creating a simple web page presence?
First potential barrier, these organizations are so involved in their work that they don’t realize the interest exists. This is unlikely but I suppose it is possible. This level of being off the grid may not need to be helped, unless that was you and this is the first thing you are reading while online. Welcome to the future.
Second potential barrier, the belief that every on the internet must cost too much to create an internet friendly presence. This may be a real barrier as there are many non-profit as well as for profit organizations that don’t understand where to start in creating their online presence. If you are a small ministry or a new company it may seem like any amount of money spent on web advertising is prohibitive but any entity that wants to reach people, whether you are serving them or selling them, has to understand that the bulk of those people are online. An entry level website can be very cost effective and even inexpensive as at this point of engagement there are only a few key foundational items that need to be communicated such as location, meeting times and contact information which is very similar to a for profit business in communicating what services are offered and how to make a connection.
Third potential barrier, the belief that the internet is too complex to allow for people with no experience or programming knowledge to create websites. Nothing could be further from the truth as most of the entry level tools are nearly fool proof in your ability to create and/or maintain a simple site. Many website generators provide free sites, free templates and simple assistance with upgrades. There are blog sites as well as pages that can be created on social media platforms. Whether an organization or business is willing to try on their own or is looking to hire someone to assist, at the entry level websites can be value friendly with the right partner.
What is a website, think of it as your business card that is always working for you. Do you want people to know that you exist and be able to find basic information about how to find where you are, what you do and when you meet? The internet provides this potential for connection at very basic levels as well as opportunities to take advantage of a few key optimizing elements to boost your presence on the world wide web. Don’t let cost or complexity be a barrier to promoting your organization or business online, we have helped several friends, families, organizations and business owners get their start. Look for our IZ Ventures article soon covering where to start when launching your website or social media platform and contact us if you need assistance getting things going.
Thoughts on personal and professional development.
Jon Isaacson, The Intentional Restorer, is a contractor, author, and host of The DYOJO Podcast. The goal of The DYOJO is to help growth-minded restoration professionals shorten their DANG learning curve for personal and professional development. You can watch The DYOJO Podcast on YouTube on Thursdays or listen on your favorite podcast platform.