Ghostwriting is a means of enabling you to publish content in your name while having someone else assist you with composing and publishing the items you plan to feature. There are three main means by which we can assist you with ghost writing content and helping you achieve your objectives.
Ghostwriting helps extend your branding
Some entrepreneurs will reach out to a ghostwriting to generate regular content that helps them promote their brand. Common tools in this endeavor include:
Ghostwriting for professional blogs
Professional blogs are low cost and have a high potential return on investment. A well written blog post allows you to create content targeted at highlighting aspects of your products and services as well as highlighting the unique value you bring to the market. Skilled ghostwriters understand the means of writing content that will track online (please the robots) while keeping the attention of readers (attract the humans). If you have written in the past, ghost writers will learn to mirror your style so that the content maintains your voice throughout the partnership.
Ghostwriting for social media platforms
While most entrepreneurs utilize social media platforms, it is still surprising how many don’t utilize them to optimize their efforts to build brand awareness. If you are doing the work to self publish professional blog posts, test the content by posting these posts (in part or in whole) to your social media platforms. A ghostwriter can assist you to format the content for the audiences you are targeting. For example:
All of these platforms pair well with short videos that highlight your writing and can be a good way to test whether your content tracks with your audience. If you have a consistent following on social media, signifying that you are creating content that provides interest and/or value with your intended audience, you will want to explore the next evolution in published content, external publications.
Ghost writing for published articles
As you develop your content, you will want to submit articles to relevant publications that:
It is common for entrepreneurs to utilize skilled ghostwriters to help them create and submit content in this manner. If you have been putting in the work to create consistently high value blog posts these can become the foundation from which you begin the process of publishing outside of your own platforms. There are a variety of websites that allow you to submit content in a variety of means, including pitches, email submissions, web portals, etc. A skilled ghost writer can help you navigate this process.
Will ghost writing work for you?
There are three levels of partnership with a ghostwriter:
As noted above, a skilled ghostwriter understands how to create content that will help you enhance placement online while maintaining the interest of a person reading your article. Simple things such as helping you narrow down the topic you are presenting, targeting keywords that are relevant to your content, and developing a finished product that flows are key to an article that will be optimized for your purposes. If you have written in the past, you will want your ghostwriter to maintain your style and voice so that your content maintains synergy with your total offerings.
Contact THE DYOJO to discuss ghostwriting services for your next project
Thoughts on personal and professional development.
Jon Isaacson, The Intentional Restorer, is a contractor, author, and host of The DYOJO Podcast. The goal of The DYOJO is to help growth-minded restoration professionals shorten their DANG learning curve for personal and professional development. You can watch The DYOJO Podcast on YouTube on Thursdays or listen on your favorite podcast platform.