We’ve assembled a panel of four industry professionals to help you boost your digital marketing efforts in 2020 and beyond.
January the first brought not only a new year but a new decade and we are off to the races once again. In the digital age when everyone is addicted to their phones and buyer trends are always changing, adaptation is a necessity. Many small business owners wear multiple hats which include the marketing strategy and execution. Our good friend Albert Einstein is often credited with saying, “Insanity is doing the same thing over and over again, but expecting different results.”
It turns out this quote may never have left the lips of the famed theoretical physicist. It may more appropriately be attributed to novelist Rita Mae Brown. Whether it came from an electric haired scientist or a character in a fiction novel from the late 1930’s doesn’t really matter. In the fight for survival in business, if we simply repeat what we did last year we will only accelerate our demise.
Making wise choices with your digital marketing investments
Digital marketing is confusing for many, including the pros. What makes for a viral hit is hard to pin down and yet we know that it is important to explore these advertising platforms if we want to grow our businesses. We reached out to four digital marketing professionals to ask their input on what small to medium sized businesses can do to become better sowers of seeds in the digital soil.
We all want to reap those bountiful harvests so I hope this exercise will be of value to your efforts in the coming year. While there is no secret sauce or magic bullet for digital marketing we know that we need to be intentional if we want to make progress in the process. Please note that this article is not an endorsement for any of these providers.
Seven tips for property restoration contractors from our panel of four digital marketing professionals.
Question 1: Optimization
The DYOJO: Everyone knows the term optimized, can you break down what that means in 3 sentences or less?
Top Floor Digital (Greg Power): In terms of SEO, optimized means that the content you publish can be found by search engines and be read by users. When referencing search engines, this means that the technical aspect of your website is crawlable by Google’s spider, and can be shown via a relevant search term. Content that is optimized for people is exactly how it sounds, easy to read and worth sharing to others.
Restoration Digital Marketing (Jeff Carrier): Optimized is when you construct/format your website to allow Google to easily crawl, index, and understand all the content on your website.
Dahl Integration Marketing (Eric Dahl): The process of enhancing a marketing campaign so it produces the best results possible.
Ironclad Restoration Marketing (Benjamin Ricciardi): To consistently improve the desired result you are looking for. Whether it is getting someone to follow your brand on social media or calling you about possibly using your restoration services as a result of finding your website on Google. For example, improving the graphics on a social media post, writing blogs on your website consistently or getting your customers to leave positive reviews on your Google My Business page.
Question 2: Too much or too little?
The DYOJO: Which is more common in online branding - not spending enough or spending too much in the wrong areas?
Ironclad Restoration Marketing: Not spending enough. Every year there is more and more competition online. There is more noise online than ever before and it's just going to get noisier, whether it's text messages, email, social media, Youtube videos, etc. You want to make sure you are positioning your brand in front of the people that need your services, in right channels, consistently! For example, you spend $100 on Google Ads, you don't get any calls and you give up thinking this doesn't work. That is not nearly enough of an ad spend to get enough feedback to see what is working or not.
Top Floor Digital: My self included, people spend far too much time drilling down on the wrong areas. It is easy to get lost in the weeds trying to come up with the perfect logo for your website, too much time spent on choosing a perfect font, etc..The same could be said about not spending enough time as well though, as branding for your business shouldn't be an after-thought.
Restoration Digital Marketing: Spending too much in the wrong areas. One unique thing with RDM is that we actually run and operate a restoration company in North Carolina. The reason we started RDM was that we had prior experience working with other third-party vendors that charged too much for the job and trying to sell services we didn't need. Luckily I had a degree in Marketing and knew which services we needed. Now at RDM, working with other restoration companies, I constantly speak with companies that are spending in areas they shouldn't be because a previous marketing company sold them on an idea.
Dahl Integration Marketing: Spending too much in the wrong areas. Specifically, awareness campaigns that don’t generate measurable results.
Question 3: Target audience opportunity
The DYOJO: Who do you see as a key target audience online that contractors are not focusing on?
Dahl Integration Marketing: I’d say a lot of contractors aren’t strategically retargeting the traffic to their website and landing pages, which is the warmest and highest converting traffic.
Ironclad Restoration Marketing: Search engines, especially Google. For example, think about the buyer’s journey for someone that has water damage in their home. One of the first things they are going to do is pick up their phone or go to their desktop computer, then do a Google search for "water damage restoration company in (city, state)". If your website hasn't been optimized for the search engines so that you are on the 1st page of Google for those qualified keywords then you lost to your competition who is on the 1st page of Google.
Top Floor Digital: The number one demographic that I see contractors neglecting to optimize their online presence for are those in their backyard. People have an odd rationale to target those who don't live and work anywhere near their home base. Google is on record in saying that businesses who optimize to those closest to them will reap the rewards faster than targeting people 100 miles away. The name is the game here is "keyword relevancy".
Restoration Digital Marketing: Most contractors actually know their target audience. Whether that's residential homeowners or commercial properties. The issue I typically see is how you try and communicate with Google on what you want to show up for (rank) and what homeowners actually type in. For example, homeowners don't use the word 'remediation' or 'mitigation'. Yet on restoration contractors' websites and main tags/signals to Google are 'mold remediation' not 'mold removal' or 'water mitigation' instead of 'water damage restoration'.
Question 4: Stop and start
The DYOJO: With all your experience, both in the industry and with digital marketing, what is one thing that business owners should A) stop doing and B) they should start doing to elevate their online presence?
Restoration Digital Marketing: A) If a restoration company is either paying someone or having someone in-house writing a blog, I would stop. People think just writing a blog is helpful, which it can be if you know what you're doing and you have a strategy for the topics. But all you're doing is writing additional content on water, fire, mold that might be taking away from your other money pages. I have seen certain blogs outrank for an internal money page (water damage restoration) because of duplicate content.
B) Not enough restoration companies are utilizing the power of their email list. Most restoration companies have a great list of previous customers, potential customers they market to (plumbers, agents, etc.), and RDM or someone else can always help you increase your email list. Newsletters allow you to reach thousands of people at the click of a button for practically free. Way under-utilized. Not only that you can run smart marketing campaigns for your salespeople to assist them in their job.
Dahl Integration Marketing: A) Stop being platform dependent and instead focus on building up your own platform that you control. B) Start focusing on building an email list and an audience for your own platform. In most cases that’s your blog.
Ironclad Restoration Marketing: A) They should stop being "Reactive" and be more "Proactive" when it comes to marketing their business. Unfortunately a lot of businesses wait until they have no leads coming in, then make knee-jerk decisions on their marketing decisions to try to get leads, whether it's throwing hundreds of dollars at Google Ads or Facebook to fix the problem. Its kind of like trying to lose 25 pounds for your wedding 2 weeks before the wedding day.
B) What they should do to elevate their presence is first set your goals, daily, weekly, monthly, quarterly and yearly. Then put together action plans to hit those goals from their website, paid ads, email marketing, social media, video marketing, etc. If you don't have expertise any of these channels focus on one channel first, my suggestion would be your website. Understand what a good website that is built for conversions, SEO, blogging, etc. If you don't have the time to do this then hire an agency or someone to do this for you.
Top Floor Digital: There is a time and a place for face to face marketing, but with every market being saturated with competition, business owners need to get creative with their marketing. One item that contractors should consider halting is paying for leads through third party lead generation sites. These sites have an incredible amount of downsides such as incorrect NAP (Name address and phone number) submissions to random websites. This is a terrible thing for ongoing SEO efforts as it tells the search engines that your listing data is not accurate. Instead, property restoration professionals should be focusing on publishing content that is relevant and helpful in their industry on a consistent basis.
Question 5: How would you spend $500
The DYOJO: Many small business owners don’t have a lot of extra cash to spend so marketing becomes one of those lesser funded resources. If a contractor had less than $500 a month to spend on digital marketing, how would you recommend they spend it?
Top Floor Digital: I would recommended that they reach out to a local SEO specialist to begin re optimizing their on-page and off-page SEO efforts. At that price point, one could expect to receive 1-2 targeted pages or blog posts per month. Over time this has long lasting results.
Restoration Digital Marketing:With small budgets, I would focus solely on SEO. You might have to break it up where you can't accomplish everything in a month. But a good plan might look like this;
Dahl Integration Marketing: I would recommend lead generation with that $500 on a platform like Google, Facebook or YouTube. I show my clients how to create Lead Attractors, irresistible free offers, that solve your prospect’s biggest challenge. You’d then advertise that lead attractor and generate leads. Then you’d follow up via phone/email to initiate the sales process. Remember, for your advertising to be successful you need to have a proven sales process. Without that you’ll end up most likely losing money.
Ironclad Restoration Marketing: Google Ads. However, they would get a better ROI on SEO but it's typically more than $500/month if you go with any agency that knows how to get results.
Question 6: Online branding for property restoration
The DYOJO: What aspect of online branding do you specialize in that is most applicable to property restoration contractors?
Ironclad Restoration Marketing: SEO, website design, paid ads (Google ads, Facebook/Instagram Ads), video marketing and email marketing.
Top Floor Digital: Being that I am still active in the industry, my local SEO service would be hands down the best service that restoration contractors could utilize. This would allow property managers or adjusters in the area that are in a pinch to do a quick Google search of the area and BOOM, there's another client.
Restoration Digital Marketing: Online search. All restoration contractors see it more and more, homeowners are going online to find a company and do their own research on reputable companies. Insurance companies are also referring less and less. In order to capture online leads you have to show up on the search engines (Advertising or Organic) when a homeowner is looking for your service. One reason these searches are so important is that the potential customer through the online search is really low on the sales funnel. These people are ready to buy. They need fire damage restoration, thus why they are searching for it. Versus creating awareness ads on Facebook, people aren't looking for your service yet, you're just trying to be recognizable for when they do go search for fire/water services.
Dahl Integration Marketing: Branding is a byproduct of successful advertising and marketing. Not the other way around. The focus should always be the bottom-line. I specialize in taking a business from 0 to scale. I’ve worked with small businesses all the way up to 100 Million businesses.
Question 7: Final digital marketing tip
The DYOJO: Anything else you would tell this audience about digital marketing?
Dahl Integration Marketing: Digital marketing will feed your business leads and sales but it’s not the business. You have to have strong systems, processes and team members to be successful at a sustainable level.
Ironclad Restoration Marketing: Consistency is key! Just like your health, you can't eat a salad and just go to the gym once and think you are going to be in great shape forever. And always keep this quote in mind from Henry Ford – “Stopping advertising to save money is like stopping your watch to save time.”
Top Floor Digital: The key is to publish content that people care about. If you are an insurance repairs contractor, then start writing articles and creating web pages about dry out techniques and emergency repairs best practices. This is the only way to become relevant and approachable in the digital landscape.
Restoration Digital Marketing: I work with a lot of companies that have been burned by digital marketing agencies, and restoration owners believe that SEO is a mythical thing that doesn't exist. I've even written multiple articles on R&R that helps restoration owners ask the right questions before they hire a digital marketing agency. The truth is SEO does work, and your agency you work with should have call tracking set up so you can (fairly) easily track your ROI on the campaign. Every restoration owner wants to increase sales - but if you're not getting at least 10-15% of your sales from online, then you're missing out on a big piece of the pie in your market, and the opportunity to diversify your sales.
Digital marketing tips from The Intentional Restorer
Our thanks to our panel guests for taking the time to share their experiences and expertise with these digital marketing tools. At a minimum, most business owners know, you should be utilizing the free platforms that are most commonly used by your potential clients. Marketing in the digital age is about getting your products and services on the screens of your target market. If you need some help reach out to your industry peers through platforms such as The Intentional Restorer (R&R Magazine) or professionals such as the ones we featured in this article.
More about our panelists of professionals
Jeff Carrier - Restoration Digital Marketing
Eric Dahl - Dahl Integration Marketing
Benjamin Ricciardi - Ironclad Restoration Marketing
Greg Power - Top Floor Digital
Originally published as Powerful Points for your Next Presentation in FM World Magazine, December 6, 2016.
By Jon Isaacson
Getting ‘buy-in’ on a particular project or initiative often rests on how well you present your case. You may also be required to speak to potential clients, or present to an external audience to share best practice with peers. Here, Jon Isaacson shares his tips for creating value rather than wasting time when addressing your audience.
As a facilities manager, you are a salesperson.
You are constantly marketing your value to the organisation and selling the projects that you know are critical to keeping the lights on for your company. It may not be often that the FM department is invited to make a presentation, but these meetings with executives, department heads, team meetings or even to groups outside of the organisation are a great opportunity to get your strategic message across.
However, there’s a fine line between an effective presentation and a waste of time. Here are five key points:
1. Time is money
Time is critical. Knowing how much time one has is an essential parameter for structuring how many points you will want to focus on. You may have at most 5-10 minutes. Your presentation will have to gain momentum quickly to address a primary aspect of the service. Highlight one aspect of the service and complement it with a story that makes it relatable to the specific audience. If you have the time, pay more attention to tone and pacing to keep the audience engaged.
2. Who is your audience?
Is this a general audience? Or people that are familiar with your services? Does this group have specific needs that your company specialises in? Who you are speaking to and what areas you believe would be most effective to highlight are key components in crafting an engaging presentation. Aim to create value for your audience, and by educating it in an area that correlates to your organisation’s services, you can create indirect value for your organisation.
3. A bit about you
You might be tempted to talk extensively about your history and explain every detail of what your business does, but the value of this to your audience is inversely proportionate to the amount of time you may spend explaining these personal details. Introduce the organisation with enough personal details to relate to the demographic, before swiftly moving on to the main points.
4. Tailor your style
Making use of time and respecting the audience are key components to a good presentation. Know your goal for the meeting. If this presentation is for broad appeal to reach as many people as possible, then humour is always a friend. Your goal in a generic forum should be to create a knowledge void that draws additional interest from as many people as possible. For broad appeal, leave your audience with at least one nugget of value or piece of information; do this by presenting at least three key points that you believe will connect with as many people as possible. If you are aiming to grab a specific demographic or even a single client, then tailor your presentation to target them.
5. Keep practising
Work on developing your skills in those soft areas such as public speaking, communication and sales. FMs do all the work behind the scenes, so it is valuable to your organisation to be able to explain operations in a clear, concise manner. You are the first point of contact for marketing the services that you and your facilities team provide to your organisation.
Originally published as Three Keys to Successfully Approaching New Clients Through Email, November, 22, 2016 in Restoration & Remediation Magazine (R&R).
By Jon Isaacson
All businesses need new clients, restoration most certainly included. Even the most basic research allows you to identify potentially valuable future customers, and draft a list of prospects. If the prospects are of as much value as anticipated, then the team must understand, appreciate and honor the etiquette of good business approaches and the gatekeeper to those clients. Paul Buccheit, the creator and lead developer of Gmail, expresses the sanctity of email, “Only my phone number and email are private because I don't want random people calling me. But I like the ability to share everything.”
Who is the gatekeeper? In the modern economy the gatekeeper, or first line of defense, for clients of value is their email. Approaching a potential client through email can either be perceived as an invasion of privacy or a respectful approach that honors business boundaries, depending on how the content is composed. The drafting of an email will either allow admittance into the outer courtyard or expel you into the moat of oblivion. Thankfully, the keys to honoring the modern gatekeeper when approaching new clients are rather simple.
1) Subject Line
"People often decide whether to open an email based on the subject line," business coach Barbara Pachter says. "Choose one that lets readers know you are addressing their concerns or business issues." (Smith, 2016)
The subject line should be concise and answer the question whether there is value for the targeted client to open this email or pass this failed attempt at communication through to junk mail (the moat). Junk mail is the default setting for most email from unknown sources, as well as emails that are clearly a solicitation. So, if you are approaching people through email, you must recognize that email is the invitation, not the drawn-out conversation. Your subject line is the extending of your hand and your body language transmitted through however many characters you utilize in this important electronic transmission. An effective posture when composing a subject line will be respectful of time by providing a brief value proposition without being kitschy. The goal of the subject line introduction is to get the email opened.
2) First Paragraph
“It’s better to say nothing than spend 1000 words or an hour speech saying nothing. Get to the point – fast.” Richard Branson
If the email is opened, congratulations, the careful efforts have made it through the first line of defense and the relationship is past the initial cyber handshake in approaching a potential client. Any day that emails are not added to the hundreds of efforts banished to junk/block is a good day. If emails to prospects are introductions and the introduction is received, it is appropriate to follow up. Don’t ruin the good favor that the well thought subject line has created by now backing a dump truck of information upon the prospect. Remember the current advancement is only into the outer courtyard, not yet within the castle walls.
Continue with the theme of the subject line and maintain respect for time, be brief and expound on the value proposition to the client, then ask for the opportunity to discuss further. This is the elevator pitch as the client has opened the outer gate but will discontinue the interaction just as quickly if there is an inability to connect.
3) Follow Up
Director of Marketing for The Muse, Elliot Bell encourages, “Remember: If someone does ask you to stop following up, stop following up. But until you hear that, it’s your responsibility to keep trying.”
Research, care and respect have advanced the efforts to this point and now it’s time for appropriate follow up with respect to the correct etiquette. This email is meant to ensure the client received the original email and determine whether they would like to discuss the content further. A follow up call or email should be brief and respectful, with a personalized addendum to the value proposition from prior email.
When a call is made, there is an inherent request to venture further into personal space as well as asking for additional time, so the same principles applied in previous stages are as essential. The purpose of follow up is to answer for both parties whether there is value in moving forward with this potential business interaction.
All clients have value and in the modern economy email serves as a gatekeeper when approaching prospects. Being brief, concise and respectful when composing a value proposition will enable greater success in introducing oneself through email. As noted in a previous article entitled Marketing Step One, good business practitioners are always looking to create opportunities to show potential clients how their organization can serve specific needs. Each step in the process of meeting new clients is about breaking down barriers rather than storming the gates in one fell swoop. All individuals are unique so it is important to listen through the process and learn from successful as well as unsuccessful approaches to new clients.
For a personal example of how the author was able to initiate and build a networking resource for local clients in an underserved market, read How To Network With Local Facility Management Peers posted on FacilityExecutive.com. Many of the invitations that lead to ongoing business relationships that built Local Facilities Manager’s Connection (LFMC) were initiated through emails using the principles outlined in the source article above.
Smith, Jacquelyn (2016, February 1) 15 email-etiquette rules every professional should know.Business Insider. Retrieved from http://www.businessinsider.com/email-etiquette-rules-every-professional-needs-to-know-2016-1/#1-include-a-clear-direct-subject-line-1
Bell, Elliot. Pleasantly persistent: 5 rules for effectively following up.The Muse. Retrieved from https://www.themuse.com/advice/pleasantly-persistent-5-rules-for-effectively-following-up
Curiosity is not always a death sentence for the cat, sometimes curiosity can lead to very fun and unexpected positive life event. In my social media and local personalities peripheral vision I had been noticing for a while this guy named Rick Dancer who was utilizing aspects of social media that no one else was daring to dabble in. Even now that there are some experimenting with tools such as Facebook Live, few of them approach it with the personal touch and the collaborative spirit that Mr. Dancer does. Curiosity drove me to I reach out to Rick and he graciously agreed to meet up with me for coffee one fateful day at the Washburne Cafe in Springfield, Oregon, sparking a friendship. Anyone who has seen him in action with Live with Rick Dancer knows he is a rather transparent person, I was glad that he was willing to go even deeper for this interview.
Jon Isaacson / IZ Vents: Your past life was as a successful local journalist, when you look back on that leg of your journey, what are the key lessons you learned?
Rick Dancer: Television News taught me how to think on my feet. I naturally react quickly but you make a few errors publicly and you quickly learn how to avoid pitfalls and holes. I also learned to take my love of storytelling and put it to work for me. For a few years I tried to mimic news people and write textbook type stories. However, what really changed my style was covering stories of great pain and humanity. Soon, I chucked the journalistic style for my style which was telling a story from the heart perspective.
A significant portion of your story includes some road bumps which include phasing out of journalism not completely of your own accord, an “unsuccessful” run into politics and beating cancer, how has what many may look at as failure brought you to where/who you are now?
Failure is my greatest teacher but many discount the value of failure or the pain one must go through in order to discover their true story, their true self. In news I won a lot. I got awards, had honors and lots of attention from the public. Running for public office humbled and tried to destroy me. It took every ugly thing in my life and put it right in front of me. Ego lost much of its power over me. I no longer care as much what people think of me. Losing has given me freedom and I don't think you can be truly free without loss.
How is it that a nearly 60 year old man 1) looks so handsome and 2) is leading the charge in the state of Oregon to optimize the new media? How did you get into Facebook live and launch that into a growing local business?
At 58 years old my thought is we must redefine what it means to age. I surround myself with younger people, not on purpose, but because they are the ones who are the most help to me. When I ran for office my young staff had me on Facebook the day after it started. Social media is a natural for me and I use it well. Young folks kept me ahead of the curve.
We are using Facebook in a way many can't, won't or fear. Live has always been my weakness....I mean I thrive on it. A day after the live feature came out I was on there doing video's, figuring out how it worked and looking for ways to make money off it. Part of that desire is born out of desperation. Video production is easier and many don't need people like me to produce a video for them so I needed something to bring in the money. I found people who trusted me and launched "Get Real with Rick Dancer." Now we have "Live with Rick Dancer" and in November will begin "At The Car Wash, Live with Rick Dancer."
You must never get stale and that means being willing to jump on the next thing before others do.
You have a unique talent for drawing out stories, what is it about stories that are so compelling and how have you learned to bring those out of people?
I have always been a storyteller but the gift began as a listener. I was the kid who sat with the old folks at family gatherings and listened to the stories. Growing up I now believe I had some learning issues. Spelling was and still is very tough for me. Proper sentence structure and understanding the ins and outs of grammar have never been natural. For years that kept me from using my gift. I would not write because I didn't want people making fun of my technique. In the news business I discovered my heart and use of real language, real words, pauses, points and percussion in a sentence was much more important than punctuation, spelling and sounding acceptable to the masses.
This is what set me apart from others. Journalists used to poke fun at my techniques but none of them could match my ability to grab, squeeze and rip at the heart of a viewer. Learning to ignore them and winning numerous awards for writing, didn't silence the critics, but it made it so I didn't care, I understood what worked and used it.
For those who are looking to market their services and products, what are some key principles they need to understand about interacting with the current economy?
People today aren't just buying a product they are purchasing something from a person. They can buy a video from anyone but what makes my video better. It's not the equipment we use but the heart we bring to the story. People want to buy from people and yet many in marketing still look to the sell, sell, sell, in order to sell. What people want is you. They want to have a relationship with the person they are buying from. Purchasers are buying your brand. If a video producer wants to be the "Big Equipment Dude On The Block" that's their brand. Pretty pictures are nice but a story that helps you understand why the person serving you is serving you is far better than another drone video of your business.
People don't care what you sell or what you do they want to know why you do it. But to understand the customers why you have to first understand yours. Storytellers are curious people who are not looking for happy endings or even an ending but instead the passion of a life.
What projects are you working on lately that get you excited to continue with what you are doing?
My dream is to travel the country, the world and video the stories of everyday people. I want to visit the small towns, the nowhere towns, the overlooked "spots on a map" and unveil that place for the rest of us. I believe we are tried of the fast-paced get it done life. There is something soothing, sobering and peaceful about simplicity. But the problem is we are complex or at least we've create a complex way of life. In order to reveal simplicity in each of us, there is a process that only great storytelling can release. No one wants to be told how to live, but show me, show me how to do it through the words and actions of another person, and I may actually see it. So, while I love what I am doing I hope it blossoms into the next thing. I hope my world takes me on the road to the places less traveled. And of course, the trip won't be any fun without people like you to follow me.
As you look back on your life and the new chapters you are carving out what are some key things you believe are important for entrepreneurs?
Life is not about being comfortable. No, it's about learning to be comfortable with discomfort. Life is not about you. Yes, you have value and purpose but those around must always be treated better. What you do doesn't matter at all. Why you do it is all that counts. Most people will never get to the why. Oh, they say to help people but the real story is deeper and too many of us stop just outside the door of discovery. Challenging our perceptions and our lives is like walking on a sore foot that is tormented with a sliver. Instead of stopping to dig at it, cause it to bleed, drain the infection and pull the sliver out, we continue to walk on it until we get used to the pain. After a while we don't even feel the sliver but it's still there.
I am not the best father, husband nor am I the best businessman in the world but that's not my goal. I longed for freedom and now I have it. I longed to do what came natural to me and by learning to do things that are un-natural (vulnerability) I have found me. Cancer, losing, failing and struggling are my best teachers. While I would never purposely sign up for their classes, these educators continue to serve me well. Instead of trying to chase difficulty out of our lives what would happen if we look for it?
One parting comment: I learned during my political run for office that I can't please everyone, not even myself. But I can please God so now I live for an audience of one....or should I say, "The One." Thanks for listening.
You can find out more about Rick Dancer through his website, see him in action via Live with Rick Dancer on Facebook, as well as LinkedIn, Instagram and Twitter (@RickDancer).
Let us help you build and execute a plan for achieving success in your personal and professional development.
Jon Isaacson has a monthly feature column with Restoration & Remediation (R&R) Magazine titled The Intentional Restorer