Stop solving problems you don't have

Some of the biggest barriers to being an entrepreneur are all in your head. 

The greatest obstacles to becoming an entrepreneur is simply becoming an entrepreneur. If you have overcome this hurdle, congrats, you are making progress. 

The next issue we frequently experience are individuals who are caught up solving problems that they don't have. If you have decided to start a business, the most immediate need is to find customers and generate revenue. Too many entrepreneurs are wrapped up in complicating their business and get lost in the weeds of creating solutions to issues that their business does not yet even have to face. 

Recent examples include a service business that was attempting to establish complicated pricing structures that they thought would appeal to their customers. When we sat down with this business owner we asked, "How many doors have you knocked on? How many business cards have you handed out in the last week? Why are you solving imaginary problems for customers that you don't have? Go get some customers." We were discussing something similar with a internet based business that was spending too much time attempting to figure out the right pricing structure when they had yet to approach or interact with an interested customer. 

We will discuss price point metrics and how to have some meaningful conversations with your clients to determine the right valuation at another time. But if you are like the clients we mentioned above, get the customers and then figure out the pricing. 

A few tips for initiating a successful business launch:

1. Keep things simple, don't over complicate your most important tasks. Prioritize.  
2. Solve your most immediate needs first. Find customers and generate revenue - nothing is more important than this when you are starting out. Marketing, Step One.
3. Set simple and achievable goals - "Today I am going to hand out ___ number of business cards and/or I am going to visit ___ number of potential clients..." Good g0als.
4. Spend your time with value added activities rather than solving problems that you don't yet have. Don't let fear own you. 

---