What does it take to get your web presence generating leads and revenue for your business?
We all know that the internet is the information super highway with unlimited potential to unlock opportunities for our businesses. Yet, very few entrepreneurs know the secret codes to unlock the portals that stand between success and obscurity on the world wide web. We can spend endless hours studying the ins and outs of optimizing our content or we can partner with the right professionals. Greg Power of Real SEO Ninja has the unique ability to understand what is needed as well as the skill in helping your organization reap the benefits of a solid web presence.
Greg, thank you for taking the time to share a bit of the secret sauce with us. Are you able to explain in less than three sentences what SEO (Search Engine Optimization) is to the layman?
Search engine optimization consists of the visible as well as the invisible (back end) actions made within the body of the website to improve the overall search visibility. This is done by constant updates to a website targeting specific keywords that potential clients are regularly searching for that could drive traffic your website. SEO is a full cycle of having a vision for what a business is targeting, developing a strategy for reaching into that client base and structuring the content to connect with those end users. With the right efforts in the set up of a webpage and development of optimization tools, entrepreneurs can expect increased traffic to the site. Traffic raises your webpage rank for specific keywords that in turn brings you into contact with people interested in your products or services.
There are plenty of businesses who have website but do not have an optimizatio strategy. What is the consequence of investing in a website but not paying attention to SEO?
If you want your website to drive potential clients to your business than you need to play the games by the rules that Google has established. A key component of this is getting your website indexed. If your website is not optimized then your progress could be held up by it taking Google too long to index your website. Without indexing your site basically does not exist to Google as the crawlers get delayed in their process on your web page. Instead of sailing the open seas of the internet you will be anchored in obsolescence, far from the first page of Google.
How hard is it to optimize a site after it’s been set up poorly?
Like anything else, it's best to do things right the first time. Age of the domain where your website is registered factors into the equations of success for online presence. Looking at the age of domain, you can expect to have lost the equivalence in search rankings which are key to placement. Attempting to go back and fix something that was set up poorly can be costly. The effort to dig back through a site and fix the structure is difficult because it will likely require restructuring all URL tags, meta descriptions, tags, site structure...the list goes on and on.
What are some keys that entrepreneurs and business owners an utilize towards getting more out of their websites?
The number one technique we use for all of the websites that we construct for our clients is first analyzing relevant trends in searches. Your website strategy needs to be consistent with your goals as a business. Like good business practices, learning what your clients are searching for online and knowing what your top competitors are targeting provides key insights into where you should direct your efforts. There are a number of free tools and resources out there for this level of research or you can partner with professionals who specialize in these areas. Google trends in a common tool that will provide the user with historical data for search terms. Moz is another good free resource as well that offers a wide range of perspectives to maximize your efforts online.
What makes Real SEO Ninja different from all the other web marketing and SEO nerd services?
At Real SEO Ninja we want to partner with our clients and take great joy in seeing them succeed. We pride ourselves in creating real value by helping businesses get the most out of their internet strategy which includes their website, SEO and social media. Real SEO Ninja attempts to simplify the nerdy aspects of SEO for our clients, showing them that dominating local search isn't as mysterious as so many entrepreneurs make it out to be. Instead of being another bill for your business, we strive to be an invaluable extension of your vision and growth plan.
There is money to be made on the internet. Having a website is a key step towards building your empire. The difference between a good website and a mediocre one has a lot to do with quality of the visual, the content as well as the behind the scenes structure. SEO is all of the back end items that can elevate your presence and progress in getting the word out about your business. As with all industries there are professionals and there are pretenders, if you are interested in finding out whether your website and web presence are working for you, contact Real SEO Ninja today.
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Jon Isaacson has a monthly feature column with Restoration & Remediation (R&R) Magazine titled The Intentional Restorer