What is The DYOJO?
The DYOJO is The Do Your Job Dojo. A dojo is a space dedicated to learning and practicing martial arts.
In business teamwork is essential to an organization’s ability to perform at the peak of its capacity. Teamwork must be grounded in trust. the foundation for trust to be built among multiple employees who will be empowered to work with each other, is laid by team members who consistently do their job.
In this equation, those in leadership can help this process evolve by clarifying roles and responsibilities for all employees.
Personal and Professional Development
In the original Karate Kid movie, Sensi (teacher/master) John Kreese states the distinctives of the Cobra Kai Dojo:
From the example of Karate Kid, we see the difference in the people, process and production of those trained by Sensi Kreese and karate master Mr. Miyagi.
By all appearances, the process Mr. Miyagi utilizes for skills training would not produce a championship level fighter and his young apprentice Danny frequently questions his progress.
The climax of the movie reveals that the skills and heart of young Danny has been mentored and developed to persevere through rise to the challenge in the face of an opponent is superior by most metrics.
Mentorship and Coaching for Achieving Goals.
When you commit to studying a martial art, you must find a mentor who you believe will help train you to master the craft you have chose and you must remain engaged in your skills development. The same is true in business. It is your job to pursue personal and professional development so that you can reach your potential. As you grow as a leader, you have a responsibility to repeat the process and help others to achieve their goals.
The DYOJO will help you to develop the will, the skill and the chill to succeed.
Customized Business Coaching Strategies.
We take the time to listen to your vision, values and goals so that we can assist you to build a strategy for achieving success. You are the hero of your story and our value proposition is to come alongside you to optimize your efforts. The DYOJO provides business coaching services and leadership development in person, online and via remote group training.
In the DYOJO we are committed to these core concepts and resources for development:
What services do The DYOJO provide?
For growth minded employees in need of direction for continuing their career development:
For new managers who need to elevate their education and training for leadership:
For existing managers looking for tools to help them engage the modern workforce:
For organizations desiring to provide leadership development resources:
Why was The DYOJO Started?
The DYOJO helps leaders to intentionally develop their vision and values so that they can build teams that are clear, consistent as well as accountable. We work to help you bridge the gap between where you are and where you want to be as an organization. Through business coaching and leadership development, The DYOJO helps teams to increase their performance in the four key areas of sustainable success - people, process, production and progress.
How can The DYOJO help?
Is it better to be skilled or to be lucky in business?
People ask whether it is skill or luck that leads to success. The truth is that it’s a little bit of both. You have to have the skill to put yourself in a position to recognize and seize upon your opportunities. Gerrett Stier brought his podcasting gear to the 3 Kings Environmental Sumner, Washington office to discuss business with Jon Isaacson.
Gerrett is the owner of GMS Distribution which makes power distribution tools for property restoration. His main product is a panel that allows contractors to draw additional power immediately from a dryer or range plug so that they can more equipment in the service of a water damage response.
The lessons you will learn when starting a business.
Gerrett is an electrician by trade and in 2007 he started working with property restoration contractors. Because he is a service minded person, he sought to make a product for his clients that would save them money and time when sourcing the traditional spider box in situations where they needed additional power. The initial units were hand made from electrical parts.
In 2009, as the market crashed and Gerrett’s hours were cut in half, he took his product on the road and went door to door to determine if there was a broader demand for this distribution unit that he had been making for local restoration contractors. When you have a good product, a good attitude and refuse to allow tough times to take you out, you can put yourself in a position to create some luck. As Gerrett says, “Being smart enough to be lucky.”
Collaboration is key when building a business.
As he was building GMS Distribution, he shares some really cool stories of how local vendors collaborated with Gerrett to help him get the process moving forward. Gerrett has a strong commitment to taking care of his customers and was able to attract partners who held similar values. Transitioning from a skilled professional working in a business to an entrepreneur who is building and working on your own business requires intentionality to persevere through the many obstacles.
Gerrett Stier started The GMS Podcast in late 2019 and for Episode 5 “Skill & Luck”, he and Jon discuss how GMS Distribution was formed, what 3 Kings does and what The DYOJO is about.
What is asbestos abatement?
3 Kings Environmental provides services for demolition, abatement, environmental and civil construction. Gerrett asks questions about the asbestos abatement process such as:
Business coaching for entrepreneurs and small business owners.
What is The DYOJO? Gerrett asks when did Jon get started writing, speaking and coaching for property restoration professionals? Jon discusses his start in property restoration, being introduced to a mold remediation team and learning the skills of the business. He shares how he had the good fortune of learning from good mentors early on which set him up for a trajectory of career development within the industry. Jon discusses the motivation and concepts for business coaching and leadership development through The DYOJO.
Leadership development for business owners.
Jon and Gerrett share where they were and what they were doing when the impact of the market crash hit in 2009. Jon had a family owned business that ran dry and Gerrett was working in electrical where his hours were cut in half so he hit the road selling his product. They share their experiences with learning to keep yourself motivated through trials and endure as you pursue your goals.
The discussion touches on topics including entrepreneurship, asbestos, property restoration, building professional relationships, developing intentionally and doing things the right way in business. Jon also announces two books that he is working on, one is a collaborative publication with multiple authors that will be published through the Insurance Nerds network and the second is a solo project based upon his training and development system for service based companies.
Follow these local businesses:
Improving your property restoration business through consistent optimization efforts.
“When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable—if there are no
This article was featured as part of our monthly column The Intentional Restorer (volume 3) with Restoration and Remediation Magazine (R&R).
Whether your career path started in property restoration or in some other industry, you know what it is like to work you way up from an entry level position to where you are now. You remember what it is like to have something go wrong and to be blamed for that result. The typical approach in hierarchical management systems is for the blame to “roll downhill”, right? But, as a person in a position of leadership (at whatever level you find yourself), you have committed yourself to reaching for higher purpose for yourself as well as your team.
It’s so much easier to maintain the status quo. Yet, with the rate of change and the demands in the market, you know that doing things the way we’ve always done them is a rapid path to obsolescence. Change is painful but death is permanent. Doing the hard things of turning something around or improving your system requires commitment to work through obstacle after obstacle and to consistently progress through opposition. The battle for improvement is never over, you rise and grind only to wake up and do it again.
Elevate performance by clarifying expectations
Dedicated leaders, like yourself, understand that assigning blame is not a strategy for success when working to improve your internal processes. You understand that as a leader, “The buck stops here,” with regards to accountability for making progress in the process. Developing your team to embrace a growth mindset, that will lead to sustained competitive production, requires intentional leadership.
Long term success follows a sequence of clarity, consistency and accountability.
As an example for how this process plays out, let’s take a look into a typical day for a property restoration team. We will identify some of those core issues that hold teams back from reaching their goals, discuss potential solutions and then apply those concepts to your business.
Quiet on set, begin scene:
Team Leader, we will call him Charles, asks his business mentor, “How do we get our technicians to fill out their paperwork consistently, thoroughly and on time?”
“How often do you provide your technicians with clear and consistent paperwork before they arrive on a job site?” Business Mentor, we will call her Shirley, responds to the question with a question.
“What are you talking about? These are emergencies we are responding to.” Charles clearly thinks Shirley has lost her marbles.
“Whether you are responding to an emergency or facilitating a repair, isn’t your client intake process the same?” Shirley feels the indignation but does not respond to it.
“What does that have to do with my technicians not doing their job?” Charles is ready to throw Shirley out of the building.
“The best way to build accountability in vision and values is to demonstrate them from top to bottom.” Shirley calmly presses forward.
“Oh, so it’s my fault now? I’m the reason my technicians don’t do their paperwork consistently and on time?” Charles stretches his hand towards the shoulder of Shirley.
“Before you throw me out of the building, let’s look at a few things...“
Building team accountability starts with leadership executing their responsibilities
How consistent and thorough are your project assignments?
Does your organization provide clear enough details to your front line employees to set them up for success when responding to a work assignment? Too often we use the excuse that we respond to emergencies to allow us to generate unclear work scopes. Where does the process of clear scope and expectations begin? You know the answer--it begins with whomever is taking the phone call.
Resource: We dealt with the 5 layers of consistent customer communication in an article with Restoration & Remediation Magazine
How often do you receive unclear details from a client?
Does unclear data cost your business time, resources and profitability? Yes.
The process of clear communication through complete, thorough and timely paperwork starts with your investment in the process of receiving project information. You cannot control when a lead comes in but you can control how thoroughly you gather information. This is important so that no one on your team is wasting time duplicating efforts to get the information that should have been received when the call came in. You may not know all the details for an emergency but if you have enough data we can prepare your team to respond with the appropriate people power, equipment and materials.
You know that there is a big difference between responding to a sink overflow in a laundry room on the main floor with no crawl space and a busted sewer line in the crawl space of a 5,000 square foot home. The technicians who are trained to respond, the equipment and resources that will be needed as well as the ability to estimate how that team being offline for the project will impact your ability to respond to other losses are all important.
Improving profitability starts with clarifying your internal process
Consistency in your paperwork starts with details gathered at the time a call for a new project is received (intake).
Consistency in your process will fuel improvements in your production
The details will make or break a well documented loss that will enable you to get paid for your work on an insurance claim. The details of your process and the workflow consistency will make or break your ability to elevate your teams performance. When you master the most basic functions of your organization it builds momentum for tackling more complex issues within your process.
When you detect negative symptoms in your business, such as a lack of thoroughness in the project documentation from your team members in the field, it should cause you to seek the root sources. It sounds simple and yet it when these things are not practiced there are negative ripples throughout the organization. When you commit to taking calls with clarity and consistency you demonstrate to your team that you value this process and that everyone is being held to the same standard.
You can begin to eliminate chaos in your organization and build positive momentum by intentionally developing your process. Too often teams under utilize their receptionist and allow their salespeople to get away with maneuvering around the rules. When you build clarity and consistency you establish purpose for each person in your organization. When you stand up for these principles, as change will always be tested, you prove your commitment to the cause.
Steps for improving employee performance
If you want to motivate your property restoration employees to higher quality performance and expect consistency from your technicians:
Check out our video on this topic - Garbage In, Garbage Out (Part 1) - The Call.
While you must grow to survive, optimize your existing relationships to thrive.
What does it cost you to acquire a new client? Most companies don’t track this metric. Yet, we’re not talking about most companies, we are talking about your efforts. When was the last time you hit the streets and tried to gain traction with new prospects or in a new market? It’s difficult.
Sales is a process of jumping through multiple hoops to attain a small window for making an impression that could possibly, just maybe, lead to a sales opportunity.
What are some of the obstacles to new client acquisition?
Six keys to new client acquisition for small businesses:
Unlocking the profitability of client retention as an entrepreneur.
Customer acquisition requires heavy investments of time and resources in repeated doses. If you aren’t tracking your efforts at an individual level then you are cutting yourself short of valuable data that will help you to improve your process. If you aren’t discussing wins and losses as a team then you are missing opportunities to help each other shorten the learning curve. You need to be intentional about tracking your efforts to acquire new clients so that you can adapt and achieve your goals.
While you must acquire new clients to grow your business, don’t forget to double down on your customer engagement and retention endeavors. According to Studio 15 CEO Jia Wertz, who sites, in her Forbes article, a study by Bain & Company, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” Developing simple, yet intentional, client engagement and retention measures can pay significant returns for your team. Simple and yet overlooked. Jia has some great recommendations, which include:
Four keys to a better return on your client engagement efforts:
Tips for better returns on your marketing investments.
Client acquisition is at least five times more expensive than optimizing existing customer relationships. When you operate from a collaborative position, you can find ways to build stronger relationships with your team, clients and partners. Jia shares some insight from another business leader, President of Suite 203 Communications, Lauren Cracower who shares how to win-win-win in caring for a client. “To nurture your existing clients, it’s important to be a connector for them. We always strive to strategically align our clients to suppliers, contacts or other great businesses that can help them achieve their goals.”
Connect. Collaborate. Conquer.
Let us help you build and execute a plan for achieving success in your personal and professional development.
Jon Isaacson has a monthly feature column with Restoration & Remediation (R&R) Magazine titled The Intentional Restorer