What does it take to get your web presence generating leads and revenue for your business?
We all know that the internet is the information super highway with unlimited potential to unlock opportunities for our businesses. Yet, very few entrepreneurs know the secret codes to unlock the portals that stand between success and obscurity on the world wide web. We can spend endless hours studying the ins and outs of optimizing our content or we can partner with the right professionals. Greg Power of Real SEO Ninja has the unique ability to understand what is needed as well as the skill in helping your organization reap the benefits of a solid web presence.
Greg, thank you for taking the time to share a bit of the secret sauce with us. Are you able to explain in less than three sentences what SEO (Search Engine Optimization) is to the layman?
Search engine optimization consists of the visible as well as the invisible (back end) actions made within the body of the website to improve the overall search visibility. This is done by constant updates to a website targeting specific keywords that potential clients are regularly searching for that could drive traffic your website. SEO is a full cycle of having a vision for what a business is targeting, developing a strategy for reaching into that client base and structuring the content to connect with those end users. With the right efforts in the set up of a webpage and development of optimization tools, entrepreneurs can expect increased traffic to the site. Traffic raises your webpage rank for specific keywords that in turn brings you into contact with people interested in your products or services.
There are plenty of businesses who have website but do not have an optimizatio strategy. What is the consequence of investing in a website but not paying attention to SEO?
If you want your website to drive potential clients to your business than you need to play the games by the rules that Google has established. A key component of this is getting your website indexed. If your website is not optimized then your progress could be held up by it taking Google too long to index your website. Without indexing your site basically does not exist to Google as the crawlers get delayed in their process on your web page. Instead of sailing the open seas of the internet you will be anchored in obsolescence, far from the first page of Google.
How hard is it to optimize a site after it’s been set up poorly?
Like anything else, it's best to do things right the first time. Age of the domain where your website is registered factors into the equations of success for online presence. Looking at the age of domain, you can expect to have lost the equivalence in search rankings which are key to placement. Attempting to go back and fix something that was set up poorly can be costly. The effort to dig back through a site and fix the structure is difficult because it will likely require restructuring all URL tags, meta descriptions, tags, site structure...the list goes on and on.
What are some keys that entrepreneurs and business owners an utilize towards getting more out of their websites?
The number one technique we use for all of the websites that we construct for our clients is first analyzing relevant trends in searches. Your website strategy needs to be consistent with your goals as a business. Like good business practices, learning what your clients are searching for online and knowing what your top competitors are targeting provides key insights into where you should direct your efforts. There are a number of free tools and resources out there for this level of research or you can partner with professionals who specialize in these areas. Google trends in a common tool that will provide the user with historical data for search terms. Moz is another good free resource as well that offers a wide range of perspectives to maximize your efforts online.
What makes Real SEO Ninja different from all the other web marketing and SEO nerd services?
At Real SEO Ninja we want to partner with our clients and take great joy in seeing them succeed. We pride ourselves in creating real value by helping businesses get the most out of their internet strategy which includes their website, SEO and social media. Real SEO Ninja attempts to simplify the nerdy aspects of SEO for our clients, showing them that dominating local search isn't as mysterious as so many entrepreneurs make it out to be. Instead of being another bill for your business, we strive to be an invaluable extension of your vision and growth plan.
There is money to be made on the internet. Having a website is a key step towards building your empire. The difference between a good website and a mediocre one has a lot to do with quality of the visual, the content as well as the behind the scenes structure. SEO is all of the back end items that can elevate your presence and progress in getting the word out about your business. As with all industries there are professionals and there are pretenders, if you are interested in finding out whether your website and web presence are working for you, contact Real SEO Ninja today.
IZ Ventures - more than business coaching and consulting, we help you connect, collaborate and conquer.
Sarai Johnson is an entrepreneur in the non profit space and has founded a company Lean Nonprofit, LLC. She uses her unique skills and experience to help non-profits generate revenue, develop sustainable business models, create and launch social enterprises, and maximize the social good nonprofits can create. Just because an organization is operating in a non-profit or not-for-profit model that doesn't mean that they shouldn't incorporate best practices from strong organizations that operate in the for-profit sector. Sarai is proponent and resource for organizations helping nonprofit and government agencies of all sizes to utilize lean and project management principles. We are grateful to mother, entrepreneur, author and consultant Sarai Johnson for taking time out of her schedule to share her story with us.
IZ Ventures: When you started your studies in general ministry, what was your original professional pursuit?
Sarai Johnson: When I went to college, I thought I would be a pastor. I had known from a young age that I was “called” to something, and as a kid who grew up in an Evangelical world, pastoral ministry was the only thing I knew to do - besides being a missionary, and while I wanted desperately to travel, I had a really strong knowing that I would only want to do that if I could offer some kind of practical skill or information for people. I’ve never been one for converting people just because.
When I was a junior in college, I had a moment when I realized very clearly that I didn’t want to work in a church. I finished the degree course, because at that point, it would have taken a lot more time and money to change my degree. I have found the education I got was just right, though! I learned how to do public speaking well, how to be an executive manager, how to provide guidance and coaching to people, and gave me the time and space I needed to find my own philosophies about life, politics, and spirituality.
Was Allan Brothers your first "adult" job? What did you learn from your time working in the food service industry?
I think my first “adult” job was probably a different coffee shop I worked at for a few years. I was a manager there, and it was during a tough time for the shop and for the owners. I worked in the coffee industry for the better part of a decade and I learned a lot about how to manage and motivate people, how to conduct smart planning to reduce waste and increase profits, and how to keep customers happy and coming back. I also learned a lot of skills I carried into my professional career later, especially when my former nonprofit employer developed a regional food hub. I took that food service experience and applied it to social good in a really innovative and interesting way.
What was the primer for you to pursue further education and public administration at UO?
I spent my whole life until about three years ago aggressively pursuing every promotion and career advancement I could get. I was always on this upward course. I found I was at a place in my nonprofit career where I really needed and wanted to grow quickly so I could serve my employer at the time even better, and so I could help navigate with the organization as we had a big Executive Director transition. Public Administration was a degree that was in high demand in the nonprofit and public sectors, where I imagined I would spend my career.
Many steer away from non profit organizations but you entered NEDCO and worked your way up the ladder, what were some of the key lessons you learned working with them?
Oh man. I could fill a book with this (oh wait! I have! And with a bunch more to come! See books by Sarai HERE)...I learned a ridiculous amount of work and career-specific things - like how to not only climb the ladder to advance, but also how to build my own opportunities, and build my position as I went. I was able to create a lot of new programs and get a lot of new funding, and as I did, my position grew with the organization. I asked for what I wanted, and I got it, most of the time. I had the power to change things, and make them better for myself and my colleagues, and I was rewarded for that. I also learned that making yourself indispensable is a terrible idea (may have learned that the hard way), and that working yourself out of a job when you’re a leader is the best way to grow the organization and the opportunity for others.
Having worked in both for profit and non profit organizations, what are some of the lessons these structures can learn from each other?
For profit and nonprofit organizations have a lot of similarities. Some things, business does well. Businesses tend to be more focused on metrics (it’s easy for them - how many people are buying our stuff, buying it again, and how much money are we making). Nonprofits have a harder time with that, because what they measure is harder to quantify. It can be done - in fact, it MUST be done.
Nonprofits incidentally generate a lot of waste because of this limited focus on measures. For profits, on the other hand, could learn to think of the social good and be more aware of public policy issues as they affect everybody in the country. Nonprofits track this more closely because they depend on public support so much. Businesses have the opportunity to learn from nonprofits on this front, and the world would be better off if they did this.
At what point did you decide to pull the trigger and launch out on your own as Lean Nonprofit?
Full disclosure, I was in a pretty challenging position by the time I left my former organization. I was exhausted, burned out, and frustrated. My boss and I had some very toxic dynamics between us (we both contributed to it, and we both learned from it), and I had thought about leaving for at least 18 months before I finally did.
A year before I left, I started working on building a consulting practice, learned about how to be a consultant, and how to run a business of my own (it helped that I was a business advisor at my old employer!), and laid the groundwork. I decided to leave on a day when whole slew of things happened that made me suddenly realize I was burning with rage and needed to get out of there. I did, however, also still love the organization, and wanted to support them as best I could.
My boss asked me to take something back on that I had (finally!) delegated, and I said, “I’d be happy to do that for you as a consultant.” Then, I wrote her up a proposal, and they signed on to work with me in a different capacity. It was epic. (Read more on the story behind this turn of events - Why I Quit My Nonprofit Career)
What was harder than you thought and simpler than you thought about starting your own business?
It was harder than I thought to have the energy to do anything at first. Like I said, I was deeply burned out, and that made it really hard for me to get to work on booking new clients and all the things you have to do to have a viable business. I was lucky to have a retainer for about a year with my former employer. It was hard finding my footing after that, and it got harder when I realized nonprofits weren’t my favorite people to work with. Pivoting isn’t easy.
It was simple to me to create products and services and sell them. I focused online first, and then did a lot more local and national consulting in person. I found what I liked and didn’t like to provide, and adjusted my offerings accordingly.
Lean Nonprofit is not just about the financial aspects of making your dollars stretch, what are some of the keys to long term success that you work with organizations to achieve?
Lean is more about continuous improvement and reducing waste than it is about operating on a small budget. What I focus on with nonprofits is developing a culture of continuous improvement that supports people who work in the organization to try things in a thoughtful way, make decisions about how the things they try work (or don’t work), and measure and report on their results. I develop processes and systems that allow them to map their work, take accountability and assign responsibility effectively, and always make their way toward getting more impactfull mission results.
Now that you have been in business for a while you are expanding and collaborating further, what do you see as some of the keys to conducting business as a business without losing the heart of your values?
As a person, I can’t function outside of my values. Nothing is more important to me than doing what I think matters most - working with people for greater freedom, liberation, and self-determination. I suppose the key is to know why you are doing what you’re doing, and stay true to that. Sure, making money is important to me. I gotta eat, just like the next guy, but it isn’t the only thing that drives me. I could just as easily get by with a temp job doing data entry (and I have when business was slow! - read more about this in Mundane Gratitude), so I know I don’t have to do things that don’t serve me or my clients well. I find it pretty easy to let clients go when their values don’t match mine, or when they do things I find unethical or compromised. That’s something I’ve practiced a lot over the years, and I find it serves me well in business.
If you are looking for more resources regarding management, leadership, and transition coaching you can connect with Sarai through her website or on LinkedIn. If your goal is to improve your organization through lean priciples you can find tools through the Lean Nonprofit, LLC website.
Growing your career or building a team?
What is the importance of trust as you grow personally and professionally? Insights from Lola will help you as a leader, an employee and as a peer. Your personal development is in your hands, get motivated and get moving forward.
Read and see more 👉 Trust
Kids As Managers (playlist) break core principles down into their functional truth and provides insights that are simple yet deep. More to come in series Questions With Lola.
If you are looking for more insights from business leaders and entrepreneurs you may find what you are looking for in our interview series (HERE).
Video by IZ.Media
Creating a good working environment is not an easy task but it should be the goal for any company that wants to remain competitive in the current market where finding good people is often more difficult than finding good customers. When we reached out to multiple leaders across various industries, we found one ingredient that is key to developing a team that operates in the positive margins of employee engagement is the simple art of listening.
Danny Morgan, who is a store manager for a national retailer in Eugene, Oregon, shared, “I can tell you it’s not about the money no matter what they say, we all work for the money but it’s not about the money – ain’t about the fetti.” So it if isn’t about the money, what can leaders do to ensure they are communicating to their employees that they are invested in them as people? Mr. Morgan told us, “Every moment to listen, every second of praise and every time letting them know that they can come to you with anything knowing that you will provide a positive spin or reaction.” Listening to team members shows them that they are worth our time and that we care to hear what they have to say. Employees may not always come to you when it’s convenient, but it is important to remember to make time for them as what they share may not seem important but it could be critical to them.
Fire fighters know a thing or two about building a team. Team work is important to all professions, but it is critical when a group must band together to respond to life and death scenarios. Coy Morris, who fights fires with his team near Seattle, Washington, notes that, “Finding the common goal(s) amongst you and your team. Which in and of itself demands open and safe conversation.” Who initiates the process of establishing common goals and building a culture of open communication? For Mr. Morris, “I think the organization sets the mission, the team balances objectives with reality, but I think it starts with management.” Even though fire-fighting is dangerous, this alone is not enough to forge individuals into a strong team as there are plenty of dysfunctional teams that work in high pressure situations. Many of these teams are able to pull it together when necessary but how much more positive would the environment be if they were able to function cohesively? Danny Morgan reminds us that building respect goes both ways, from leaders to and from employees, “One important thing [to remember] is it takes time, one day at a time.”
Tom Los who leads a team for a local government entity in Moses Lake, Washington notes that listening can bring engagement as well as new opportunities for the organization, “I listen to my staff and then give them projects and tasks which mixes their job up. They really enjoy it. If someone has an idea, I try to embrace it as much as possible and let them do it.” When those in a position of leadership fail to listen they may be holding the team back from sharing ideas that could solve problems or push the organization forward. Service industries are built upon the strength of their team members to work together to carry the values of the organization through consistently on every project. Denis Beaulieu who operates in project management leading property restoration and abatement teams in Moorpark, California echoes the importance of listening, “Making sure that they are heard when asked. Have their ideas mean something and not just ask for an opinion or suggestion but try them and see if they work. Don’t discount anyone’s ideas or make yours more important.”
As noted by many that we interviewed, the catchwords and principles we hear from business leadership books go only as far as we are willing to apply them in our teams. What we want to know from real people who are practicing team work, leadership and developing organizations that operate on their values, is how they flesh out these principles in their day to day lives. Denis builds upon his comments from before regarding listening, “Empower people. They feel more a part of the organization when they feel they are part of it and not just working for it. Most important people want to feel they belong.” To be successful in a position of leadership, individuals must remember where they came from, what they desired while they were in the trenches and serve as an intermediary between the makers of decisions (the suits) and the daily decision makers (those in the field). Rex Fox who serves in the leadership team for a credit union based out of Eugene, Oregon, outlines a few key touch points relevant to listening, “Be approachable. Learn about the staff and what is important to them. Be trustworthy and trust your staff (but inspect). Roll up your sleeves and help when needed, but don’t do their jobs for them.” Rex brings up a great point that when we roll up our sleeves and get our hands dirty being shoulder to shoulder with our team members there is an organic exchange between individuals that cannot be built any other way.
Listening provides a means to blur the lines between management and employees that often holds a company back from reaching it’s potential. When a person in a position of leadership takes the time to listen, they remind themselves and the whole team that we are all in this together. Much can be learned about individuals, teams, issues and opportunities by simply taking a moment to hear and receive input from those who are investing in the team, the customers and the culture.
Please note this is one segment in a series related to creating a good working environment based upon brief interviews that we conducted with multiple professionals across various industries, leadership roles and viewpoints on the topic. Stay tuned for more. Shoot us an email or comment if you have something to say on this as well.
Jon Isaacson / IZ Ventures - More than coaching and consulting, we help you Connect, Collaborate & Conquer. #MTWSL
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