Social media has created a cyber veil between the harsh words we furiously finger hack into the ether and the negative impacts those haphazard paragraphs can have on fellow humans. When the indignant take to their devices to rap out negative commentary, there is an assumed additional layer of separation as we often feel like we are taking on the evil corporations rather than the individual humans who operate that entity. Our economy is global, our words are social, yet the implications of our rants always hit locally.
Remember that as a human, our actions as humans impact other humans. If we have a good experience with an establishment, our words can filter through to affirming the good work of humans building that organization. Conversely, in those times when our persons are offended and we lash out at the monstrosity of some name brand organization, those verbal fires burn down to the the local level as our feedback finds its way to impacting humans. For good or bad the layers of separation between our words and their impacts on humans are only imaginary, the only veil is that we cannot see when the embers of our outrage reach flesh.
From recent memory there was a particularly harsh winter in our local area that impacted power to many residents, ourselves included. While people were being inconvenienced by nature, many of them were taking to social media to decry the service of their local facilities providers. The local impact was such that emergency crews were being transported in from across the region and even some assistance from the other coast. What many humans were not taking into account while their fingers were raging was that humans were the ones out in that same weather that was impacting their homes. Humans, who were likely living with similar scenarios in their homes, were leaving their families to work around the clock to serve others. Humans were entering boom lifts to address downed power lines in extreme weather. While humans were raging against the machine they were missing the reality that their words were impacting humans who were helping to solve the issues, whether the offended humans felt it was happening fast enough or not.
When an experience with an organization is less than satisfactory, rather than storming the gates of social media with indignation, if one wants to make an impact email or call the offending company directly. Remember as a human that other humans make mistakes, humans sometimes have bad days and humans sometimes need more training when they are put in positions they are not ready for. Humans can still send emails and make phone calls directly to the establishments causing offense, providing the humans in that organization the opportunity to respond as humans and potentially make earnest recompense for their actions that have offended fellow humans. Without the input of humans to other humans, humans are unable to act as humans towards humans. Be a human.
Jon Isaacson / IZ Ventures - Creative business solutions. We help you connect, collaborate & conquer. #MTWSL
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